Discover the keywords behind a book's visibility.

Enter a book's ASIN to explore its ranking keywords and available search positions.

Reverse ASIN Search
A sample of this book's ranking keywords
KeywordMonthly searchesEstimateOrganic position
southern cooking897#25
southern cooking cookbook112#42
southern cook bookUnavailable#30
Selected results from an actual AuthorScout search. Search volumes are estimates.

A simple place to start.

Here's how Reverse ASIN Search fits into your research.

  1. Find a relevant book

    Choose a book for the same readers you want to reach. Copy its 10-character ASIN from its Amazon listing.

  2. Explore its keywords

    Enter the ASIN to see returned ranking keywords, available monthly search estimates, and search positions.

  3. Build your own shortlist

    Compare organic and sponsored positions, filter the phrases, and export the results for further research.

Make more of what you discover.

Learn from a book in your niche

Explore search phrases associated with a relevant competing book.

Separate search results from ads

Compare regular search positions with paid ad positions where available.

Take promising phrases further

Explore promising phrases further with Keyword Research.

Know what you're comparing.

Amazon US

Research a book's available ranking keywords in the United States marketplace.

Up to 50 returned keywords

A search can return up to 50 keywords. Some books have fewer results or missing position and search-volume data.

A few useful answers.

Understand the tool before you make it part of your routine.

Ask us a question
What is an ASIN?

An ASIN is Amazon's 10-character product identifier. You can find it in a book's product details or in the Amazon link after /dp/. Use the identifier for the edition you want to research.

Will I see every keyword a book ranks for?

No. The results reflect the ranking data available to the tool, with up to 50 returned keywords per search.

What do organic and sponsored mean?

Organic positions refer to regular search results. Sponsored positions refer to paid advertisements. A book can appear in either or both.

Should I copy a competitor's keywords?

Use them as research ideas. Keep only words that fit your own book, and compare the audience and subject before making a decision.

Give your next book a better starting point.

Explore AuthorScout and find the tools that fit your publishing plans.